Exploring ChatGPT’s GPT-4o Image Model

Daniel Adeeri
OpenAI’s ChatGPT has leveled up its game with GPT-4o, a powerhouse image generation model released on March 25, 2025.
Whether you’re a creative dabbling in image generation, a designer crafting branded visuals, or just someone who loves turning selfies into art, this tool is making waves. Here’s what GPT-4o brings to the table, how people are using it, and why it’s a must-know for everyone.
Image generated with ChatGTP 4o model.
What’s the new GPT-4o model all about?
Launched on the 25th of March, 2025, GPT-4o is ChatGPT’s latest leap into image generation, replacing older models like DALL-E 3. It was first available to Pro and Plus users and has recently rolled out to free users with limited generations. So far, It's capturing everyone's attention! Think four-panel comics, hyper-realistic rabbits, or your face reimagined in Studio Ghibli style – this model can do it all, and it’s only getting started.
How to Use ChatGPT’s Image-Generation Tool
OpenAI's GPT-4o model enables users to generate detailed images directly in ChatGPT. Even OpenAI’s CEO, Sam Altman, jumped in, swapping his X profile pic for an AI-generated anime version. Free users get three images daily, while paid tiers unlock more.
Here’s how to use it:
Log in to ChatGPT on your device.
Start a conversation and enter a prompt describing the desired image. Example: "Create a Studio Ghibli-style forest landscape at dawn with animals near a pond."
Customize attributes like aspect ratio, color schemes (hex codes), or transparent backgrounds.
Download the image once it's ready.
Refine the result by providing more details or requesting modifications.
For editing existing images, upload an image via the "+" button and provide instructions, such as "Convert this into a Studio Ghibli-style picture."
This tool supports various artistic styles (South Park, Minecraft, Lego, watercolor, etc.) and can be used for infographics, product mockups, logos, and more.
How does ChatGPT's Image-Generation Tool work?
GPT-4o uses an autoregressive, multimodal approach – this model integrates advanced deep learning techniques to generate and edit images based on text prompts and uploaded visuals. It takes 30 seconds to a minute per image, prioritizing detail over speed. Compared to DALL-E 3, it nails text rendering and accuracy, though it’s not perfect – vague prompts or non-Latin text can trip it up. OpenAI’s also added artist protections, letting creators opt out of training data, which is a thoughtful touch.
Who Can Use ChatGPT’s Image-Generation Tool & Use Cases
Creators & Designers needing quick concept art or mockups.
Marketers & Businesses for branding, ads, and content creation concepts.
Developers & Product Teams for UI/UX prototypes and visual asset concepts.
Educators & Students for illustrations, presentations, and learning materials.
Content Creators & Influencers for social media visuals, thumbnails, and storytelling.
Ready to try it out?
Paid users are already in, and free-tier users can dip their toes in with three daily images. Generate an Image