Case study: Vrap Creative
Vrap Creative founded by Preston Atogwe in May 2024, is a premium mobile car detailing and auto aesthetics company based in Lagos, Nigeria, specializing in professional vehicle care services and eco-friendly car care products.
Vrap Creative provides a comprehensive range of services, including: Mobile car detailing, Buffing, Chrome deletion, Repainting, Ceramic coating, Eco-friendly car care products.
The website application, product branding, and marketing creatives have directly contributed to a substantial increase in revenue within the first quarter of launch and momentum continues to build. These efforts have also successfully positioned the brand as a go-to provider for high-quality car care services and products.
Case study: Vrap Creative
Vrap Creative founded by Preston Atogwe in May 2024, is a premium mobile car detailing and auto aesthetics company based in Lagos, Nigeria, specializing in professional vehicle care services and eco-friendly car care products.
Vrap Creative provides a comprehensive range of services, including: Mobile car detailing, Buffing, Chrome deletion, Repainting, Ceramic coating, Eco-friendly car care products.
The website application, product branding, and marketing creatives have directly contributed to a substantial increase in revenue within the first quarter of launch and momentum continues to build. These efforts have also successfully positioned the brand as a go-to provider for high-quality car care services and products.
Table of content
The Problem
Despite being a growing auto-detailing brand with a loyal customer base in Lagos, Vrap Creative lacked an online platform that communicated its credibility, services, and ease of access. Most interactions were happening on social media and WhatsApp, which limited the brand's professional perception, growth potential and also investment opportunities.
The brand's car care products also lacked a proper branding that's marketable to its users.
Despite being a growing auto-detailing brand with a loyal customer base in Lagos, Vrap Creative lacked an online platform that communicated its credibility, services, and ease of access. Most interactions were happening on social media and WhatsApp, which limited the brand's professional perception, growth potential and also investment opportunities.
The brand's car care products also lacked a proper branding that's marketable to its users.
The Solution
To create a web application that is easy to use and
Communicates trust and convenience
Educates users about its services, which funnel leads into bookings or inquiries.
Allows users to book or schedule its services
Enable users to see, purchase and check out Vrap's products.
Provides proof of work through visuals or testimonials
Allows users to read related blogs
To create a web application that is easy to use and
Communicates trust and convenience
Educates users about its services, which funnel leads into bookings or inquiries.
Allows users to book or schedule its services
Enable users to see, purchase and check out Vrap's products.
Provides proof of work through visuals or testimonials
Allows users to read related blogs
To design the branding for its product line.
To also design the branding for its product line.
Research
Competitive Analysis
I analyzed competitors to mention a few, "Authosthetics", "Washos" & "Shinexpress", which fall under the following category:
Local detailing businesses in Lagos, Nigeria, primarily rely on Instagram and WhatsApp as their main platforms, with websites playing a secondary role and vice versa
International car detailing brands
Competitive Analysis
I analyzed competitors, to mention a few, "Authosthetics", "Washos" & "Shinexpress", which fall under the following category:
Local detailing businesses in Lagos, Nigeria, primarily rely on Instagram and WhatsApp as their main platforms, with websites playing a secondary role and vice versa
International car detailing brands
Insights
Many lacked a professional digital presence
Booking experiences were clunky or non-existent
The product and service information was not clear or persuasive
Insights
Many lacked a professional digital presence
Booking experiences were clunky or non-existent
The product and service information was not clear or persuasive
User Interviews
I interviewed 3 customers who have used car detailing services and 3 customers who were current Vrap customers, and Vraps Admin
Key Questions Asked:
“How do you currently book car detailing services?”
“What frustrates you the most when dealing with car detailers?”
“Would you prefer a home service if it were trustworthy and reliable?”
“Do you buy car care products? From where?”
User Interviews
I interviewed 3 customers who have used car detailing services and 3 customers who were current Vrap customers, and Vraps Admin
Key Questions Asked:
“How do you currently book car detailing services?”
“What frustrates you the most when dealing with car detailers?”
“Would you prefer a home service if it were trustworthy and reliable?”
“Do you buy car care products? From where?”
Key insights
Most users value convenience & trust, while a few users are concerned about affordability.
For the admin, receiving bookings via WhatsApp wasn't scalable and manageable as demand increased.
Most users hardly use car care products because they are not knowledgeable about the benefits and their importance.
A strong online presence increases perceived professionalism and trust.
Key insights
Most users value convenience & trust, while a few users are concerned about affordability.
For the admin, receiving bookings via WhatsApp wasn't scalable and manageable as demand was increasing.
Most users hardly use car care products because they are not knowledgeable about the benefits and their importance.
A strong online presence increases perceived professionalism and trust.
User Persona
User Persona
User's Journey Map
User's Journey Map
Product Design
Figma Playground
The Web Application
The Web Application
Landing page full view
Landing page full view
Landing page prototype
Landing page prototype
Appointment Schedule module
Users also have the opportunity to purchase products on the go while booking an appointment, to be delivered to them on the day of service.
Apointment booking module
Users also have the opportunity to purchase products on the go while booking an appointement, to be delivered to them on the day of service.
Marketplace, product and checkout pages.
Marketplace, product and checkout pages.
Admin Management
For the Admin Management platform, I provided comprehensive product documentation to guide the development team. This included detailed user stories, clear instructions, and thorough explanations to ensure a strong understanding of the implementation requirements. The modules covered in the admin management system include:
Orders
Appointments
Products
Services and Product Pricing
Custom Email Campaigns
Blogs
General Content Management
Admin Management
For the Admin Management platform, I provided comprehensive product documentation to guide the development team. This included detailed user stories, clear instructions, and thorough explanations to ensure a strong understanding of the implementation requirements. The modules covered in the admin management system include:
Orders
Appointments
Products
Services and Product Pricing
Custom Email Campaigns
Blogs
General Content Management
Product Branding & Packaging
Designed the product branding & packaging for Vrap Creative’s car care product line.
Designed the product branding & packaging for Vrap Creative’s car care product line.
Swipe n' shine
Swipe n' shine
UltraGlow Ceramic Coat
Tire Shine
Product packaging
Post production
Post production
Stickers
UltraGlow Ceramic Coat
UltraGlow Ceramic Coat
Tire Shine
Tire Shine
Product packaging
Product packaging
Stickers
Stickers
Marketing Designs
Handled marketing designs for Vrap Creative, covering social media posts, email banners, motion designs for billboard ads, campaigns and print media designs.
Handled marketing designs for Vrap Creative, covering social media posts, email banners, motion designs for billboard ads, campaigns and print media designs.
Billboard Ad
Billboard Ad
Gallery
Gallery
